# Sam Cheeseman — Full Portfolio & Profile

> Complete content export for AI agents. Last updated: 2026.

## About

Sam Cheeseman ("Cheese") is a freelance Creative Director and Copywriter based in Hong Kong with 12+ years of experience. He has worked across brand, campaign, script, and content disciplines for some of the world's most recognised brands. He is a specialist scriptwriter and former lead creative on regional social channels for Visa, AIA, MetLife, and Mercedes-Benz. His agency background spans 4A networks including BBDO, DDB, Ogilvy, Dentsu, McCann Health, JWT, and Crispin.

He is currently available for freelance engagements.

Contact: sam@samcheeseman.com | +44 7883 370466

## Services

### Campaigns & Concepts
Creative Direction, Big Ideas, Campaign Strategy, Concepting. Trained in 4A agency environment with a proven track record creating sellable concepts for major global clients.

### Scripts & Content
Scriptwriting for ads, brand films, documentaries, and social video. Specialist in narrative development, story structure, and long-form docu-style content.

### Brand Consultancy
Brand DNA, Tone of Voice, Positioning, Marketing Hook. Helps startups, SMEs, and large organisations define who they are and how they sound.

## Full Portfolio

### Goodnotes — Script Development
Category: Tech | Type: Brand Film
Description: Script Development for Goodnotes brand film.
Video: https://www.youtube.com/watch?v=eLQOSY199gM

### Peninsula — Perspectives Istanbul
Category: Luxury | Type: Docu Series
Description: Docu Series. Script + Story Development.
Video: https://www.youtube.com/watch?v=03KVE7Pjn94

### National Geographic — Oceans Tomorrow
Category: Documentary | Type: Docu Short
Description: Docu short. Story Development & Script.
Video: https://www.youtube.com/watch?v=_oNp5-4Ia68

### Infiniti — Luxury Should Be Lived In
Category: Automotive | Type: Product Launch
Description: Product launch. Script + Creative.
Video: https://www.youtube.com/watch?v=x796uB00GUM

### Lalamove — Brand Story
Category: Tech | Type: Brand Film
Description: Brand Film. Script + Concept.
Video: https://www.youtube.com/watch?v=_pL55T4NUng

### Vivo — V9 Launch
Category: Tech | Type: Product Launch
Description: Product Launch. Creative & Concept.
Video: https://www.youtube.com/watch?v=B9NaKJRiaZ4

### Vivo — World Cup Campaign
Category: Tech | Type: Campaign
Description: Campaign. Script Rewrite.
Video: https://www.youtube.com/watch?v=hHCWGYNPmqI

### Barbie — Power of Play
Category: Campaign | Type: APAC Campaign
Description: APAC Campaign. Concept & Development.
Video: https://www.youtube.com/watch?v=j8qupuxwKJU

### Megabloks — Build Them Up
Category: Campaign | Type: Campaign
Description: Campaign. Concept & Creative.
Video: https://vimeo.com/229376588

### Hot Wheels — Challenge Accepted
Category: Campaign | Type: Campaign
Description: Campaign. Concept, Story.
Video: https://vimeo.com/273322257

### Standard Chartered Bank × Tatler — A Night of Exploration
Category: Event | Type: Event Film
Description: Event Film. Concept, Script.
Video: https://vimeo.com/889055420

### Teacha — Origami Tea Timer
Category: Innovation | Type: Innovation
Description: Innovation. Idea, Concept, Execution.
Video: https://www.youtube.com/watch?v=NIFg3uR_I8U

## Trusted Brands

Barbie, Nissan, Visa, Mercedes-Benz, Starbucks, Hot Wheels, AIA, MAC Cosmetics, National Geographic, Infiniti, Lalamove, Vivo, Megabloks, Standard Chartered Bank, Tatler, The Peninsula, Goodnotes, CASETiFY, Teacha

## Agency Partners

BBDO, DDB, Ogilvy, Crispin, Dentsu, McCann Health, JWT, Carbon

## Testimonials

"Anyone who's had the privilege to collaborate with Sam knows they've worked with the best."
— Thasorn Boonyanate, Chief Creative Officer @ BBDO Bangkok

"Diverse, adaptable and highly creative. Oh, and he's an incredibly nice guy, too."
— Damien Barron-Tan, CEO @ Carbon

"Sam is a great creative leader. He presents work that pushes boundaries."
— Raje Hiranand, Senior Marketing Manager @ CASETiFY

## Key Credentials

- Fast turnarounds
- Always on brief
- Strong basics
- 4A background
- Battle-hardened
- Easy to work with

## Contact Information

- Website: https://samcheeseman.com
- Email: sam@samcheeseman.com
- Phone: +44 7883 370466
- LinkedIn: https://www.linkedin.com/in/sam-cheeseman-08968179/
- Contact form: https://samcheeseman.com/contact
- Location: Hong Kong