COPY, COPY, COPY
THE TELLING SHOULD BE COMPELLING IF YOU’RE SELLING
Pictures are important but it’s words that sell. Think about this: How much better are movies now that we can hear people talk?
That’s because as humans, words are what we use to create connections, to express ourselves and to ultimately identify with the world happening around us. So to sell, we need to compel with the only thing that can - words. That’s what I tap into, and that’s where I help out.