Pitch-winning print ad & campaign concept
BOSCH were known for creating reliable washing machines with high functionality. But consumers didn’t always see the direct benefits of buying their products. They needed to translate their functions into a language that could be more easily understood, and thus result in more sales.
I created the print ad concept that ultimately won the pitch, as well as the activations, and wrote copy that expressed in a friendly, approachable way, how Bosch could make a difference in a family home.